In the heart of the Caucasus, Georgia doesn’t just welcome you—it embraces you. From the moment travelers arrive, they're met not with formality, but with genuine warmth and a table full of food and wine.

What Visitors Say:
“I came for the mountains, but I stayed for the people.”
“Strangers invited me into their homes like I was family.”

This isn't rare—it's normal. Georgian culture has deep roots in respecting and honoring guests, a tradition passed down for generations. Locals truly believe in the old saying: "Every guest is a gift from God"!

Georgia has emerged as a vibrant tourism destination, seamlessly blending rich cultural heritage, breathtaking landscapes, and a rapidly growing hospitality sector. From the historic streets of Tbilisi and the Black Sea charm of Batumi to the sun-soaked vineyards of Kakheti and the majestic mountain regions, Georgia offers a diverse range of attractions that draw millions of visitors each year.

Key Destinations and Tourism Performance

The capital city, Tbilisi, remains the most visited destination in the country. It welcomed 296,000 visitors in 2023, rising to 303,000 in 2024. Tbilisi captivates travelers with its fusion of historic architecture, vibrant nightlife, and landmarks such as Narikala Fortress and the famous sulfur baths.
The Adjara region, with its main city Batumi, is a top summer destination. In 2023, it drew 132,600 visitors, and the number grew to 145,500 in 2024. Visitors are drawn to its seaside resorts, lively boardwalk, and subtropical climate.
Kakheti, Georgia’s renowned wine region continues to attract wine lovers and cultural tourists. It welcomed 117,800 visitors in 2023 and 121,800 in 2024. The region is celebrated for its 8,000-year-old winemaking tradition and boasts over 500 grape varieties.
Imereti also saw a significant rise in tourism, growing from 230,800 visitors in 2023 to 256,700 in 2024. It is well known for the historical city of Kutaisi, the UNESCO-listed Gelati Monastery, and the spectacular Prometheus Cave.
Mtskheta-Mtianeti, with its dramatic mountain scenery and spiritual landmarks, attracted 101,800 visitors in 2023 and 110,000 in 2024. Tourists come for hiking in Kazbegi and to visit ancient sites like Jvari Monastery and Svetitskhoveli Cathedral.

Top-Ranked Destinations in Georgia – 2024

Let’s take a look at the top-ranking travel destinations in Georgia, according to official 2024 statistics. These regions attracted the highest number of visitors:
Tbilisi – The vibrant capital and cultural heart of Georgia.
Imereti – Known for its historical sites and natural beauty.
Adjara & Kvemo Kartli – Coastal charm of Batumi combined with the diversity of the southern lowlands.
Kakheti – The country’s renowned wine region, rich in vineyards and traditions.
Mtskheta-Mtianeti – A spiritual and scenic region home to ancient monasteries and the Caucasus mountains.
Shida Kartli – A region of historical significance and archaeological interest.
Samegrelo-Zemo Svaneti – A mix of coastal heritage and highland adventure, home to the legendary Svan towers.

These destinations reflect Georgia’s diverse tourism offering—from cultural heritage and winemaking to mountain exploration and Black Sea relaxation.

Visitor Origins – 2024 Rankings by Citizenship

In 2024, Georgia continued to attract a highly diverse international audience, solidifying its status as a global tourism hotspot. The country's unique blend of culture, nature, and hospitality drew travelers from both neighboring countries and further abroad. The leading source markets included Russia, followed closely by Turkey and Armenia, due to their proximity and strong historical ties. A significant number of visitors also came from EU member states, showcasing Georgia’s growing appeal among European travelers. Additionally, countries such as Israel, Azerbaijan, Ukraine, and Iran featured prominently, reflecting a well-balanced inflow from both regional and global tourism markets.

Georgia’s tourism industry has shown a remarkable post-pandemic recovery, fueled by its diverse attractions and targeted government investments in infrastructure, global marketing, and strategic partnerships. This upward momentum continued through 2024, firmly establishing Georgia as a rising star on the global tourism map.

Authoritative source:
www.geostat.ge
Statistical information according to the Georgian legislation

Prepared by:
Qristine Phangani