Artificial intelligence (AI) is having a distinctive impact on the real estate sector. Today, many real estate agents around the world rely on AI tools for lead generation, market research, personalization of the customer experience, and the simplification of everyday tasks.
According to Forbes, before the development of these technologies, the real estate industry was largely based on manual work – agents and brokers depended almost entirely on their personal networks. Finding properties for sale also required much more effort. Artificial intelligence is gradually transforming the industry, making transactions more efficient, optimizing management, and refining investment strategies.
A 2024 study by Delta Media Group shows that 75% of leading brokerage firms in the United States have already implemented AI technologies and are gradually integrating them into their operations. For example, Kedaro Group actively uses AI tools to automate property valuation and to track market trends, and the results are already tangible.
“The rapidly growing ecosystem of artificial intelligence and its infrastructure will increase demand for real estate across markets worldwide,” writes the American real estate services company Jones Lang LaSalle Incorporated (JLL).
Below are the key areas in which artificial intelligence is supporting the real estate industry:
Market Forecasting and Risk Assessment
Real estate professionals are seeking to harness AI’s ability to analyze market data, trends, and consumer behaviour. AI-based predictive tools help investors make informed decisions about buying and selling property. Demographic changes, population dynamics, and urbanization trends all influence the real estate market. AI is a powerful tool for analyzing these shifts and forecasting new trends with greater accuracy.
Proactive Asset Management
Unexpected issues related to technical maintenance have long been a headache for real estate companies. However, AI-enabled predictive maintenance, strategic resource allocation, risk assessment, and performance monitoring significantly ease the burden of asset management.
Streamlining Property Valuation
In property valuation systems, artificial intelligence makes it possible to analyze property characteristics, market trends, and economic factors, thereby simplifying the valuation process.
Generative Artificial Intelligence (GenAI) in Real Estate
Generative artificial intelligence (GenAI) – models or algorithms that create entirely new content such as text, images, video, code, or data – is another powerful tool for the real estate industry. This technology enables the automation of tasks such as drafting property descriptions, searching for properties, producing marketing content, and more. Thanks to this automation, realtors have more time and resources for higher-value activities.
Computer Vision in Real Estate
Computer vision (CV), a branch of AI, analyzes visual data (images and video) and makes it easier to identify duplicate listings. If artificial intelligence allows a computer to “think,” CV allows it to “see.”
Virtual Tours
Virtual tours are used to present properties for sale, allowing potential buyers to explore them remotely. This tool is ideal for clients who are based abroad. Virtual tours are becoming increasingly popular, and GenAI is further enhancing the realism of these experiences.
Personalized Recommendations
AI is one of the most effective ways for real estate agents to connect with their clients. Through algorithms, it analyzes user data—such as search history and overall online activity—to suggest properties tailored to the needs of active seekers. AI tools can also gather information about specific neighborhoods to identify areas that best match a prospective buyer’s lifestyle. Finding an apartment in a safe, well-serviced area may seem challenging, but with the help of AI, this process becomes much easier for both realtors and buyers.
Improving Client Communication
One of a real estate agent’s core tasks is communication with clients. By using automated chatbots, real estate companies can significantly improve their customer communication.
Ultimately, it can be said that AI tools are already operating successfully in the real estate industry. In the future, this domain is expected to offer even more flexible, convenient, and streamlined solutions. For real estate investors, developers, and commercial property owners, it is essential to stay informed, act strategically, and harness the power of artificial intelligence in support of their business objectives.
